Clothes for mini minimalists

Sustainably produced baby and kids basics in natural organic fibres


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We source independent brands from all over the world with an attention to transparency over the manufacturing process and consideration for the fibres used in each garment.



Hey Hendrix is a brand born out of a mother’s love for her own child, and the desire for him to feel 100% comfortable in his clothes. All Hey Hendrix pieces are handmade in Bali from bamboo, the most gentle fabric for a baby’s skin.

From newborns up, Hey Hendrix is your go-to brand for simple, comfortable wardrobe staples as your child grows. The rich colours and variety of styles can be matched with other items of clothing or worn alone day and night.


The philosophy for Ina Swim was born through the two founders belief in sustainable, practical, and quality swimwear for their own little ones. With a strong emphasis on ethical trade and minimising their impact on the planet, they have created a collection that is beautiful to see and wear, UPF 50+ and most importantly doesn't take from our precious earth and its resources.

Econyl® is the innovative concept behind the swimwear material. Made from pre and post consumer waste products, like fishing nets, fabric scraps and carpet flooring from industrial landfills and oceans around the globe, Econyl® processes recycled nylon into a quality material that can be recreated and remolded again and again. With no sacrifice to the quality of our swimwear, the fabric is two times more resistant to chlorines, suntan creams and oils, UPF 50+, beautiful to see and feel and keeps our oceans just that little bit cleaner.


Saga Copenhagen started with Ole and Charlotte, who have run an interior-design company since 2001. Their daughter and son-in-law, Ida and Joacim joined the business bringing their experience with creativity and communication across cultures. More recently Ida and Joachim brought a new generation into the world - a new life, a new story begins.

At Saga Copenhagen, the focus is on being as ecological and environmentally aware as possible. It's about children and their future, but it's also about taking responsibility and making a difference to the world we leave for our children. For this reason, it has been important Saga is GOTS-certified from the very beginning.


Creator, Kelsey Medynski, has always had a love for fashion and design. Growing up in a small town in Canada, she enrolled in a Toronto fashion design school but decided against it due to the unknowns and also wanting a family centred life. Fast forward 10 years and after having her own children, her drive and creativity started sem label in March 2017. Sem label is thoughtfully created designs, inspired by minimalism and longevity in style.

Realising that textiles have a huge impact on the environment, Kelsey evolved the brand into focussing on ethically and sustainably made garments in hopes of making a positive impact on the fashion industry. She believes in making a better world for her 3 littles, and hopes the brand’s influence will help make a global change. This is where the name sem label stems from, the double meaning of seem/seam.


SUSUKOSHI is founded by two passionate mothers in Melbourne, Australia. They have designed comfortable yet beautiful, sustainable and also affordable children’s clothing. The word “sukoshi” means little in Japanese. This means that there is far more to the company than mass producing and just selling. Every single detail, fabric and colour has been carefully hand picked.

SUSUKOSHI is all about basic seasonless apparel for baby and toddlers with a focus on design behind each garment produced. Each piece is designed to be layered up or layered down, SUSUKOSHI will deliver comfort with style.