The clothing brands I love for me

Since launching Seek & Hide and sharing the details with friends, I have been asked a few times about whether we will venture into adults clothes. The simple answer is that I do not feel the need to. I started up our business because I wanted to find clothes for my children that were similar to the clothes I love to buy for myself.

I don’t have trouble finding clothes that I love so I don’t really see that there is a problem to solve there! I have a few brands that I really go to on a regular basis for simple but excellent quality essentials, so I have put together a list of my favourite go to brands. 

Margaret Howell 
I discovered this amazing designer only about a year ago and it was my idea of a perfect wardrobe. Her clothes are simple, no fuss pieces that will not get me noticed. I like the casual smart look which is great for work. The quality is exceptional, the fabrics are a dream and there is a fascinating short video on her website of the manufacturing process of one of the shoes in her range.

Folk
This brand is my go to for casualwear, in particular sweatshirts. I once commented on another mother’s sweatshirt at a softplay birthday party. I had noticed that the colour was something a bit special. She mentioned Folk and the rest is history. I couldn’t resist that sweatshirt, the colour was called sulphur!

Toast
Although quite a lot of the clothes are a bit too bohemian for me, I have noticed that this company are conscious on the origin of their clothes and have a dedicated page outlining their ethical policy. I have been looking at their t-shirts quite a bit this season and it has been noted that they are made in Portugal which is really nice to see.

Bassike
I just stumbled across this brand a few days ago. Founded in Australia, Bassike has been around since 2006, so glad to finally be aware of them as it was a delightful find when I visited their site! They have a focus on local production which is important to me and a commitment to sustainable manufacturing.

Veja
Trainers with a conscience. I love that they have a vegan range, I also like that they are not showy and just stick to simple designs that are functional and comfortable. The Guardian recently did an excellent photo essay on the company following their manufacturing process from working with local communities in Amazonia to source rubber, right through to the final product.

Birkenstock
Hardly an unknown company, but I was very pleased to be able to get my favourite sandals from their vegan range which seems to be expanding each season.