Journal

Introducing Swimwear by Ina Swim

When I came across Ina Swim a few months ago whilst researching environmentally conscious swimwear, it was love at first sight...

The clothing brands I love for me

Since launching Seek & Hide and sharing the details with friends, I have been asked a few times about whether we will venture into adults cloth...

Proud to Present sem label

When I was developing the concept for Seek & Hide, I created a list of the brands that inspired me and sem label were at the very top...

How it all started...

I have never been desperate to open a business. I am the sort of person who has always been very happy working away for someone else, content to sh...